I will try to not let this evolve into a pity party. Instead, it is meant as a self-assessment of sorts, as well as a friendly call for help and/or suggestions.
Last month saw my poorest performance in e-sales. And I’m talking bad. Now, 12 days into October, this month is looking to end up even worse. I have no idea how to view this. Maybe it’s just marketplace fluctuation. Maybe it’s the fact that I suck at self promotion. Maybe it’s a lot of things that I don’t even know to name.
The one common thread I keep reading from successful indie/self publishers is that the most important thing is to keep writing. With each new title released comes another potential reader, another resource to get your writing noticed and stimulate sales of your other titles. This makes sense, but unfortunately for me, my writing has lately been centered around a series. Due to accountability, I will likely not release Book 1 until I am at least half way through Book 3 (and I am currently about 75% done with Book 2).
I have another short story collection I am piecing together and maybe even a chapbook.
Which, hey, brings another point. Let’s look at my offerings. Aside from the novel (The Masks of Our Fathers) and my collection (13 Broken Nightlights which continues to be my best seller), let’s look at what I have released via self publishing: a poetry chapbook and an experimental graphic novel to which it is taking far too long for Issue 2 to be released. Given the nature of these releases, maybe I am setting myself up for failure.
The e-version if The Bleeding Room will be available in a few days and I hope to market it in a way that grabs some attention (particularly around the Halloween season). I have (naively) high hopes for it and plan on studying how the release of a new title affects current releases.
How about everyone out there? How are sales and do you have any sage wisdom or condolences to share?