I wrapped up my novel Nests last week. I was sure that after wrapping up those final edits, I’d have it up on Amazon within a few days. But somewhere along the way during edits, I came to a startling realization…one that I already knew but has recently taken on more weight.
I suck at marketing. More than that, I hate it.
For the sake of honesty, I envy those writers that are great at both writing and marketing. I envy them because I fully understand that with self publishing, the writer needs to be the marketing force, too (unless they have the cash flow to pay someone else to do it for them).
Here’s the thing…I am one of those writers that just wants to write. I have no interest (or time, really) for marketing.
And that’s why I am resorting back to the hybrid way of things. That is why after Nests was completed, I sent queries out to some small presses and agencies. This is why I have started researching small press markets again. Because while I love the freedom and the atmosphere of self publishing, I am not a fan of having to become a marketer.
This poses a question, though. Many of the indies that have made it point to two main factors in regards to their success. Luck and a high volume of titles.
Luck we can do nothing about. That just happens. But the way I see it, the high number of titles theory makes sense. And I don’t see the difference in getting more titles out there via yourself or via a small press (aside from the percentage of profits made, of course). So that is why I am going the hybrid route again.
I know there are a few hybrid authors out there, as well as self published writers that have agencies that shop their projects around in traditional ways. The few I actually speak to seem to be pleased with aspects of both worlds.
So here I stand, a foot in both worlds. The weather is nice on both sides and I think I could be happy on either side.